BrandME 2.0 Services
BrandMe 2.0 and Lift the Game on Personal Brand Marketing with a true understanding on your authentic self and the value you offer a professional market. We combine a service in getting to know ‘Your Story’, Your capabilities, Your competencies around how gifted, game and generous you are.
We work on content for your ‘stories’ and ‘success factors’ for key roles in your career: what was the board & CEO strategies, challenges, market opportunities at the time and how did your achievements relate to contribute to the successful execution. We understand your passions and interests. We create a plan on how to connect you to a broader network.
‘The chance to make a memory is the essence of brand marketing’
Steve Jobs
The Executive Brand Programme is essentially a programme geared around building your brand, we call it BrandME 2.0.
We start with gaining clarity on the goals you wish to achieve, why you are seeking to raise your profile and how this process will help you achieve your goals.
From there we work through the BrandMe Worksheets and gain content & insights into your Brand.
There are 3 parts to the worksheets:
Part 1: A Competency Review & SWOT. We assess the competencies around Gifted, Game and Generous to identify the ‘Authentic Self Story’ starting with how:
Gifted YOU are or what YOU excel in
Game YOU are around delivering to the challenges of today’s world
Generous YOU are in influencing, collaborating with others
Part 2 The ME Review: your Values, Passions, Interests, Thought Leadership, Growth, Aspirations, Community & Memberships
Part 3: The Professional ME: Content on the businesses you have worked in: the business strategies and successes, your functional strategies and successes, your accountabilities and achievements – These are your Stories.
We then arrange a session and work on understanding your Brand Today and the steps to take us to BrandMe 2.0 and focus on:
- Value Proposition
- Build Visibility & Mindshare
- Thought Leadership
- Getting Social
- A Digital Footprint
- Emotional Engagement
- Building the right network
Our fee for this service is $950 plus GST.
Let’s Make it Happen: Email Nikki Harkin: Nikki.harkin@execcosearch.com.au
BrandME 2.0 Services
Why Brand You?
- Connectivity in a global world is driven by social media ‘right now’, this second!
- Move up the influence curve in a crowded competitive market
- How a brand is perceived will affects its success!
- Look for ways to connect emotionally and become wanted
- A strong brand stands out in a densely crowded marketplace
- People fall in love with brands and trust is built
Your Personal ‘Brand’ Today?
- What does your LinkedIn, Facebook & Twitter profiles say about you?
- Does your Personal Brand link to the Corporate Values of the Firm you wish to work for or gain a promotion in?
- What does Google say about you?
- Does LinkedIn tell ‘Your Story’
- Does your CV tell ‘Your Story’ and give you the best value proposition for the next role
- Can your Stories differentiate you from your competitors?
What Is ‘Your Story’?
To understand your story we work through a series of questions and guide you around constructing the Story of YOU!
Who are You?
Who are you working for?
Who Needs to Know?
How will they find out?
Why should they Care?
Who are your Fans?
Who are your Customers?
What do you do for your Customers?
What Key activities do you do?
What amazing things have you accomplished personally & professionally?
What value do you provide?
Wat do you offer around Thought Leadership?
What do you Present about?
What are your Passions?
What do you do in the Community?
What Boards, memberships & associations do you have?
How do you gain value from these?
What makes you happy?
How do your share insights & dreams with others?
The BrandMe 2.0 Programme
ExecCo.Search provides 2 Individual Sessions to identify the ‘Authentic Self Story’ starting with how:
- Gifted YOU are or what YOU excel in
- Game YOU are around delivering to the challenges of today’s world
- Generous YOU are in influencing, collaborating with others
- We begin with sessions to identify the ‘Authentic Self Story’
- We work out how Gifted You are or what you excel in?
- We work out how Game You are around delivering to the challenges of today’s world ?
- We work out how Generous You are in influencing and collaborating with others ?
- What Is ‘Your Story’ and your value proposition?
- How do you create PR and promote what value
- Develop a targeted LinkedIn profile based around aspirations
- Recommendations on capturing referral comments on LinkedIn
- Advice on Blog opportunities & how you publish on LinkedIn
